Creative website: how to design one that is unique?

Principles and ideas of creating a website

A website should be well designed, whether you are doing DIY using a website builder or hiring someone to do it for you because it represents your business online. So creating a website is a creative art that consists of principles to apply. I will discuss them in this post below, so keep reading to find more.

Choose the type of your website and think about its purpose

In the first place, you have to have a clear idea of your website and its purpose. You should choose your market and sub-market to know the type of your audience and what problem they need help with to be solved.

Choose your Platform

As you have your website purpose, you need to choose your platform, and there are a lot out there, but I have done my research and went for one of the best on the market for creating websites and commerce platforms. So to make sure you choose the right platform for your website, you need to consider a few aspects about the platform you are going for that should be user and mobile-friendly and meet your business needs.

Find the best layout for your website

The next step is to find the best template, which is also mobile-friendly like the chosen platform. In the tool I am using, you can find thousands of fully customisable templates and provide your website with a professional look. You can change everything on it like images, fonts, colours and create a website that goes straightforward alive on the Internet.

Get your Domain name

The following principle is to purchase your domain name for your business. It should be simple and easy to remember. If you don't know which name to go for, you can use "domain name generator" to get your name. It would tell you which domain name is free for purchasing.

Display your content on your website's pages

Now that you got your domain name, it is time to display your content on your website, for which you shouldn't have to use too much text to keep it to a minimum. You shouldn't use too many images to slow your website's speed and cause you to lose visitors. Another critical aspect of designing your website is that navigation needs to be simple and easy to understand and navigate.

Choose and customise the elements of your website

In each template, there are elements that you can customise the way you want, but the colour scheme and shapes are essential. They have to match your whole site and your logo. Regarding the fonts, you shouldn't have more than 2-3 fronts for the entire website.

Pick the tools you need

For a professional website to cover your business need, you have to consider some tools to use like:

• payment method for a site that offers services and products it has to have ways for your customer to be able to pay for what they are purchasing

• live chat is a way to communicate with your customers, which is comfortable and easy to do on the go, as well as faster replay than an email

• plan price is a tool to display your offers along with their price

• Forms are also the way to communicate with your customer, but their primary role is to build your email list using an email automation tool.

• Google Analytics is using your data to improve your visitor's experience.

Make accessible online

Your website needs to be made accessible online that is why you should set up your SEO right. Using keywords for which you have to do some research to find out which are the best ones for your market or cut this hassle simple, you need to use some keywords searching tools that analyse your keyword. Another aspect of SEO is the meta description which needs to be compelling and attractive in which you have to use your keyword.

Publish your website

As you finishing designing your website, it is time to published and make it accessible online for the world to see your website and learn about your offers.

Update and Analyse

After you have published your website, your work with it isn't over because it is ongoing. After all, you have to update and maintain your site to make sure it is not outdated. Also, you need to analyse the data from your analytic tools to improve your marketing or SEO.

So now you got the essential of how to build a unique and professional website for your business.

Talk soon!

~ Stasi