8 Important Things Your Website is Missing

The website is the place where people are going for information, and also is the first impressions online are everything. There are some importnat things that are vital elements for your website should have to build your online presence.

Clear Navigation

The navigation on your website should be easy to follow. Your visitors shouldn't go through sub-menu after sub-menu looking for what they need. The navigation should be layout showing the most crucial information on top. If you are offering various services, you can have a sub-menu about them, but still, you need to have a short description on your Home page to make sure your potential clients can quickly access the details of your offers.

A Clear Call to Actions

When somebody visits your website, should they know what to do next? That is why it is wise to have straightforward navigation and a clear call to action. That means you should not let your visitors to guessing, and it would help if you let them know what you want them to do.

Up-to-Date Information

If the information on your website is outdated is not helpful at all. Let's Image you are visiting the website of a business with your favourite products in your town. When you go there, you find some information or events that are already not accurate because already is old. Also, that same business you are visiting online changed their phone number, but they didn't update it on their website. The result is that you will be disappointed by an outdated event. Still, the phone number is even more likely an inconvenience for you or any other customers who want to contact that business. That is why it is you should have your website is up-to-date.

Being Mobile Friendly

Nowadays, everybody uses a smartphone or at least the majority of the population to browse the Internet. Your website must be mobile-friendly and easy to use. People not only use their phones for browsing, but they are also making purchases or shopping.

Content that Provides Value

The information on your website should provide value to your customers. You should make sure that you fulfil your customers' needs and what they want on their website. Then you will be able to provide good content and full of valuable information that could help you attract attention. Your customer will be willing to trust you, keep coming and recommend your services to others.

Testimonials

The best marketing tool is when your customer recommends your services to people who needs them. So that's why the testimonials are essential for small businesses as they help you grow by gaining new customers.

Contact Information

Your contact information has to be easily accessible for the visitors of your website.

Blog

Blogging also is a type of marketing that helps businesses to attract visitors and grow. A Blog is a tool that could gain the trust of your audience. Also, keep your visitors engaged until they are willing to purchase from you and turn them into your customer.

Email Sign-Up

If you are using social media daily, you know the importance of engaging with visitors. So if someday of your accounts on social media is closed by the platform, you are using, or it disappears. What you are gone do as all your customer's contact details are on Social Media?

That's why it is vital as contact information is an engine for any business is to own such information. That will help you speak to them directly without any intermediary like Facebook or other social media platform. I am not saying that you don't need social media. Promoting your business via social media is essential, but you should not keep any social media account the primary platform for contact details. You should get an email list if you want to run your business even after your account on Social Media is closed.

Talk soon!

~ Stasi

P.S. Start building your email list via an email marketing tool. So, I recommend AWeber you can start with the FREE version and upgrade to Pro.