5 Reasons You Should Invest In A Website Design in 2020

Do you have a website, or thinking to invest in one? If you are an artist or art studio, your business needs a professional website, which allows your customer to find out more about you and your business. Investing in a Website Design that is optimised for any device is a must as it is an essential tool to promote your business and convert visitors into customers. Even if it is just peace of mind that you have an online presence could lead to a potential customer who will start take you seriously, and by providing more valuable information, you will build greater trust.

Website set the First Impression.

The first impression matter. It takes seconds for users to form the first opinion about a website to determine whether they'll stay or leave. The first impression depends on structure, colours, spacing, text, fonts and much more. The user's eyes land on the area on your website that most influences their first impression.

Outdated Website

You could decide to redesign your website for various reasons, but the trigger is an outdated website. It is due to obsolete themes and technology, which could affect your visitors experience on your website when it comes to functionality. The digital world is changing even faster than anything else as new tools and technologies show up for building a good website. It is recommendable that websites should be modernised after a few years to keep up with the innovations. Even people without any experience in web design could see that a website is outdated by comparing you with your competitor during the shopping process.

Not Mobile (responsive) website

Most of the traffic comes from mobile devices. So if your website is not mobile-friendly, you are losing leads for your business as the average consumer uses their smartphone so frequently during the buying process, conduct research, or share information. That is why these people must have an engaging experience across all their devices.

Update your website

You need to update your website because the content of your website isn't communicating the right message anymore, and it offers your audience users a poor experience. As the content of your website is the last element of a web design project, it is one of the most important because the words go a long way to convert visitors into customers.

SEO & Traffic

Search engine optimisation is essential because it is a process of getting organic traffic to your website by helping your visitor found your business by ranking higher on search engines like Google and Bing. Those search engines have direct search results, where your website will show and get rated based on what is relevant to users. So as higher your website ranked in those engines, it is easier for your visitor to find your website.

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Talk, soon!

~ Stasi