4 Benefits and Ways of Building a Brand Awareness

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Definition

Brand Awareness is a brand that became so well-known that it could become the most popular in your niches or the world. Brand recognition is a way for your customer correctly to identify your brand based on visual indicators like logo and colours, which is a step further than brand awareness.

A significant aspect of Brand Awareness

Every business should consider some elements that need to have such as the name of your business, logo colours. Those should be the main items that set your business apart from others. However, to become popular in your niches, you will need to get ahead of your competitors.

The Benefits of Brand Awareness

Customer Loyalty: if a customer sees your brand and recognises it, they are known and trust, which will bring them a sense of security. To gain new customers and retains existing customers is critical is a long-term process.
Credibility: without credibility, your business will struggle to find customers and retain them. At the beginning of your business, you need to market in a way that will gain that credibility. The best way to show credibility is by your customer's testimonials. Another way to achieve this is through your content that needs to be informative, valuable and engaging.
Consistency: as a small business and even continues growing and taking action are the key to creating your success.
Allows Shared Values: a brand, by connecting, educating, by proving value to their customer, can create a loyal customer for life.

How to build Brand Awareness

Referral Programs where your user will gladly spread the word for your product or services when they know that they will earn some small amount or get some commission such as money or other benefits. For example, take AWeber it is a product of a company with such programs when their users like you promote that tool with every payment from a new customer to that company from the referral links. Those that have such links get a 30% commission will add on every month.

Freebies are free stuff that your customers get from you in exchange for their email. Those offers could be an ebook, guide, checklist, videos, 15-30min consultation, and there could be more. However, those freebies should have valuable information that could attract your audience to turn into your customer. It could achieve by using an email automation tool that will create your email list through your freebies. It is an excellent way to build your Email List , which is especial for a sustainable business. For your user to get on the email list, they should opt-in by providing you with their email.

Social Media is also a way to share your brand with others by posting content on Facebook Groups, Facebook Portfolio, Facebook Page, LinkedIn, Instagram and other social media channels like YouTube or TickTock.

The advertisement could create your brand awareness, but it is expensive, and to work, you will need an expert to help you accurately set the ads to bring the right kind of visitors to your links.

Talk soon!

~ Stasi